Considered to be a global leader in tropical and subtropical corn, this seed company holds
leading positions in many regions in corn, forage and grain sorghum, sunflower, canola, rice and
Our flagship product Pando helped them in boosting the sales of their new products through
effective and efficient Leader Board Analytics and predictions.
With the launch of their new products, this seed company was looking for a seamless process to
launch them in the right segment.
To meet the same brief, we initiated a detailed study of their product life cycle, its stages
and then devised a robust marketing strategy for them.
We focussed on extrapolating all the criticalities before reaching to the farmers with their new
products. Because it is vital to pay attention to every extension tactic for reaching farmer is
unique and right approach determines desired outcomes.
To achieve the goal of driving their new product adoption in a specific segment, we decided to
combine decisive parameters into Pando’s 360* Leader Board, based on automated weightages
specific to product stage and markets.
Through this approach, we helped them in tracking the kind of efforts and outreach for each of
their new products in various markets and helped them in achieving expected sales targets.
By devising a befitting go-to-market strategy for the seed company, we could help them
in translating the performance of their new products to farmers.
Also, our focussed marketing endeavours helped them in establishing their new products
in the right segment.